Robbin Steif, owner and founder of LunaMetrics, has a long history of working with and training in Google Analytics. In addition to the many in-person courses she has run, she does a great deal of webinar training for individual clients who need to manage their Google Analytics by themselves. She has been a member of the board of directors for the Web Analytics Association and is a frequent speaker and trainer on the topics of Google Analytics as well as conversion science. Robbin’s claim to fame is always ensuring that trainees gets all their questions answered by the end of their training, or soon thereafter.
Before founding LunaMetrics, Robbin started her career at IBM, where she worked in direct response marketing. In previous lives, she has owned both a company with an e-commerce site and one with a lead-generation site. She has also worked in website usability and artificial intelligence. Steif is a graduate of Harvard College and the Harvard Business School.
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