Nick is a senior account manager and web analyst at Cardinal Path with an extensive background in deploying and leveraging Google Analytics to improve the performance of online marketing campaigns. He brings a passion for data analysis and advanced web analytics techniques to help marketers continually monitor and improve their results.

Nick has instructed both public and corporate audiences large and small, and leads participants through the process of proper data collection and more importantly, data analysis with the objective of finding actionable insights that can improve marketing goals.

Prior to joining Cardinal Path, Nick spent 3+ years at Google, where he managed tens of millions of dollars in ad spend for top-tier clients. Nick also led Google’s “Analytics Guru” team for the Mountain View, CA headquarters, applying web analytics and analysis techniques to improve campaigns for top AdWords advertisers. He holds a B.A. in Government from Connecticut College.

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