Melaine Fuentes is a Sr. Consultant of Analytics and Insights at Cardinal Path, a web analytics, search optimization and marketing consulting firm. Cardinal Path is the largest pure-play digital performance measurement firm in North America, committed to helping clients leverage their web, mobile, social media, email and search initiatives to turn convert visits to value, and prospects into customers.

Melaine is responsible for generating actionable insights to help organizations to make decisions aligned to business goals and objectives. She has helped create data driven organizations at the Huffington Post, iVillage and Thrillist Media Group. She has leveraged Google Analytics to make recommendations and influence strategies on multiple levels of an organization.

Melaine is also an active member of the analytics community participating in various speaking engagements and organizing local conferences and networking events. Connect with Melaine on Twitter and Linkedin.

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