Dan Siroker is founder and CEO of Optimizely, a revolutionary website testing & optimization platform that is tightly integrated with Google Analytics. Prior to founding Optimizely, Dan was Director of Analytics for the 2008 Obama presidential campaign and worked at Google as a Product Manager.

At GAUGE San Francisco 2012 Dan will present the Day 1 Keynote Address Beat the Back Button: How to Optimize for Engagement diving into how to you use Google Analytics and other tools to reduce bounce rates, improve engagement (time on site, visits per visitors, pageviews per visit, etc.) and drive higher conversion rates. This keynote will draw from Dan’s experiences as a product manager at Google, Director of Analytics for the 2008 Obama presidential campaign, and work with Optimizely customers.