Caleb Whitmore is a veteran user of Google Analytics and a frequent speaker and contributor to blogs on the subject of Performance Marketing and co-author of the book Performance Marketing with Google Analytics. He is best known for helping clients to solve business and marketing challenges using Google Analytics.

Caleb is Founder of the GAUGE Google Analytics User Conference circuit, and founder of Analytics Pros, a Google Analytics Certified Partner providing specialized products, consulting, training, and support to agencies, start-ups and enterprise-level clients worldwide.  Prior to this, Caleb built the Search & Analytics team at POP, a leading independent Interactive Agency and one of the first Google Analytics Authorized Consultancies.

Caleb lives in Bend, Oregon with his wife and children and in his spare time enjoys Hiking, Skiing and Fly Fishing with his family.

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