Alex Langshur is a co-founder and Senior Partner of Cardinal Path, a web analytics, search optimization and marketing consulting firm.  Cardinal Path is the largest pure-play digital performance measurement firm in North America, committed to helping clients leverage their web, mobile, social media, email and search initiatives to turn convert visits to value, and prospects into customers.

Alex is a sought after speaker having keynoted and presented at digital marketing conferences around the world.  He is the past-President and a current Director Emeritus of the Web Analytics Association (WAA), and a member of the Emetrics Marketing Optimization Summit Advisory Council.  He teaches courses on web analytics, search optimization and digital measurement for University of British Columbia, GSA Web Manager University and WAA Base Camp, and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others.  Alex lives in Boston with his wife, two sons and golden retriever.  Find out more at

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