I was recently emailing with a client who was asking about attending GAUGE. His question was simply “is GAUGE worth it?” Which got me thinking – is it? Why attend GAUGE out of all the other conferences out there? I have answer that begins with a story.
Founding Vision for GAUGE
My vision for GAUGE begin shortly after founding Analytics Pros when I was moderating a panel session at SMX Toronto a few years ago where everyone in a room of 70 people raised their hand when asked “who uses Google Analytics” by the Omniture rep on the panel. Nobody raised their hand to “…and who uses Omniture?” Bummer.
The panelists went on to never answer a single practical question from the audience like “that’s an awesome idea you just presented… so how do I actually go do that with Google Analytics?” About a dozen people stuck around after the session and we had a quick round-table where we all answered each others questions.
That, in a nutshell, is what GAUGE is intended to be. World Class speakers, great content AND insanely practical – if you don’t leave having learned how to do that it’s not worth it. Web Analytics is hard, like climbing mountains, and learning it takes time and effort and being surrounded by experts. That’s GAUGE.
So, Is It Worth It?
How are we doing coming up to our third GAUGE event? I’ll let you decide. Here are some testimonials from past GAUGE attendees:
- Questions? Contact firstname.lastname@example.org
Past Presenting Partners