Market data clearly shows GA gaining ground everywhere. Why is that? Let’s debunk some of the myths surrounding GA and see how great analysts are pushing the envelope to leverage GA in creative ways. Witness the growth of GA, get inspired, be part of it!


I’m very excited to announce that Stéphane Hamel will be the Keynote speaker for GAUGE in New York this October. Whether you’re a seasoned user of Google Analytics or are new to the product – perhaps not even a user – you’ll have an opportunity to engage in a conversation about myths exist about Google Analytics.


What ‘Myths’ do You Believe about Google Analytics?

I wanted to solicit feedback from attendees about so-called “myths” around Google Analytics and what it can, or can’t, do.  So, here’s your chance!  What do you think Google Analytics can’t do?  What have you found that it can that other tools can’t keep up with?  Think of this as a “fill in the blank” for “but Google Analytics can/can’t _____________”.

I can think of more than a few that I’ve heard over the years.  My favorite is “but Google Analytics can’t do 50 custom variables at once!”  My reply: do you really need to send the equivalent of 50 custom variables at one time?  Really??  While it’s true that GA can’t do 50 custom variables (at least not yet – who knows about the future with Google!), it can handle most if not all practical data model needs.

Or on the other side another favorite myth I’ve heard: “Google Analytics will help improve my organic search rankings.”  Not true.  Wise use of data that GA reports can help a good SEO team to improve site usability, speed, relevancy, content, etc… which would have a positive impact on exposure to searchers, but GA alone won’t do anything to harm or help your search rankings.

So, submit your questions, thoughts, or feedback to this thread!


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