Keynote:
Beat the Back Button: How to Optimize for Engagement
Dan Siroker

Dan Siroker
former Product Manager, Google
former Director of Analytics, 2008 Obama Campaign
current Founder and CEO, Optimizely

How do you use Google Analytics and other tools to reduce bounce rates, improve engagement (time on site, visits per visitors, pageviews per visit, etc…), and drive higher conversion rates. This keynote will draw from Dan’s experiences as a product manager at Google, Director of Analytics for the 2008 Obama presidential campaign, and work with Optimizely customers.