caleb whitmore

February 1st, 2013
Caleb Whitmore, Founder & Chair, GAUGE Conference

It's a sad day, of sorts, as I announce the end of GAUGE. Nearly two years after I founded the conference, we're putting it to rest. It has been a fantastic run that saw four GAUGE events in three cities spanning both US coasts and involved more than 40 speakers across the world, seven presenting partner companies, half a dozen sponsors, and hundreds of Google Analytics users from all continents except Antarctica and I can't say "thank you" enough for being part of it!

As GAUGE launched and progressed, I've been amazed to see the intense learning that has happened, the networking between GA users, the opportunities to ask Googlers questions about Google Analytics, and so much more that embodies what made GAUGE truly the "Google Analytics Users' Great Event." I hope that the spirit in which GAUGE was started – that of collaborative learning, user-to-user sharing of knowledge, meeting GA pros and peers – will continue on in future Google Analytics user community events around the globe.

So, what next?  This isn't the end of conferences on Google Analytics and opportunities to connect with other GA users by any means.  I invite you to join me at a new conference series I am starting - BEST Practices - with events planned throughout the United States and, perhaps, beyond!  I also encourage you to attend the eMetrics Summit with locations and dates across the year and globe.

Thanks Where Thanks Are Due 

I owe a few special thank-you's – first to our Speakers (too many to list!) and Presenting Partners, who included Analytics ProsCardinal PathE-NorBlast Advanced MediaISITE DesignBlue State Digital, and LunaMetrics) who worked many long hours and late nights to prepare presentations for our attendees; second, to our Sponsors, who included Tableau SoftwareTrakkboardOptimizelyDemandBase, ShufflePoint, 4Q Survey, and Ubertags; third, to the team at Google Analytics who supported the conference with giveaways, speakers, promotion, oh, and that product called Google Analytics!

Finally, a big thanks to our partners at Rising Media who helped take GAUGE from a dream to a reality and co-locating it with the eMetrics Summit and Data-Driven Business Week.  Oh – and I should not forget to mention, Jim Sterne who (a little known fact) coined the acronym GAUGE for Google Analytics Users' Great Event in the early days of planning the conference (Thanks, Jim!).

Keep In Touch!

In closing, I invite you to keep in touch.  Follow my company, Analytics Pros on Twitter.  Follow me @calebwhitmore.  Be sure to keep your ear tuned into the blogs of past GAUGE Presenting Partners and Speakers along with the official Google Analytics Blog.  I invite your direct inquires via email – you can write to

Best Regards and Happy Analyzing!

-Caleb Whitmore

Founder & Chair, GAUGE Conference
Founder & CEO, Analytics Pros & BEST Practices Conferences


2 Responses to Dis-en-GAUGE-ing GAUGE

  1. Jim Sterne says:

    Thanks for the tip-of-the-hat for coming up with that name, Caleb. Thanks also for the blood sweat and tears you donated to the cause, not to mention the hours. I know how hard it is to put something like this together!

    Here’s to BEST Practices in SF in May. I have a feeling it’s going to be a treat for attendees!

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