This workshop will focus on Google Analytics fundamentals: a general overview of how GA works, what reports are available, how to use the various features of the reporting interface, campaign tracking fundamentals, and basic account administration.

This track is aimed at web analysts.  The course will dig into using the GA reporting interface to conduct in-depth analysis of data, mining for those “golden insights” that rest beneath the surface of top-line analytics data.  Expect to learn advanced techniques and tricks for visitor, campaign, content, behavioral, goal, conversion, and e-commerce analysis.

Data is only as good as the implementation the produces it.  This track is designed to educate those responsible for leading and/or executing Google Analytics implementation.  Technical knowledge is required!  We’ll delve into the inner parts of how the Google Analytics JavaScript and cookies work and how to plan and execute effective implementations in basic to the most challenging of website environments.

Workshop Leaders:

• Dave Booth
• Corey Koberg

Workshop Leader:

• Feras Alhlou

Workshop Leader:

• Caleb Whitmore