Agenda at-a-glance

GAUGE is a two-day event, featuring a Google Analytics User Conference on the first day and Google Analytics Training Workshops on the second day.  Attendees can choose one day or the other, or may attend both days at a discounted rate.

Thursday, March 17th – Google Analytics User Conference

The User Conference day of GAUGE is designed to provide a one-of-a-kind practical, event that connects people who love Google Analytics.  The day is filled with ample time for attendees to network as well as choose from a dozen sessions on various Google Analytics topics.  Additionally, GAUGE features an Analytics Helpdesk area that will provide kiosks staffed with Google Analytics experts to answer GA questions and help attendees take action on what they’re learning.

8:00 Registration opens, Continental breakfast provided
9:00 – 9:10 Welcome & Opening Remarks – Caleb Whitmore
9:10 – 9:50 Keynote – Justin Cutroni, Webshare
9:50 – 10:10 Presentation: What’s New with Google Analytics – Phil Mui, Google
10:10 – 10:30 Break / Discussion Tables / HelpDesk Open
Sessions Begin Implementation Analysis API & Advanced Beyond GA
10:30 – 11:45 Getting Clean Data
Identifying and solving most common implementation problems 

Leader: Caleb Whitmore

All About Search
Analyzing site-search and external search engine traffic 

Leader: Alex Langshur

API Basics
What is it, how it works, and the awesome things you can do with it 

Leader: Dave Eckman, Nick Mihailovski

Website Optimization
Case studies and practical how-to on integrating with website optimization tools like Website Optimizer, Test & Target, and Optimizely. 

Leaders: Dave Booth, John Hossack

11:45 – 12:15 Break / HelpDesk Open
12:15 – 1:15 Networking Lunch
1:15 – 2:30 Configuration Best Practices
Winning with Filters, Goals, and other key settings 

Leader: Feras Alhlou

Campaign Tracking
Basics, intermediate and power-user tricks for comprehensively measuring marketing activities

Leader: Dave Booth

Custom Variable Madness
Techniques for using this powerful feature to create world peace – or at least awesome analytics insights 

Leader: Corey Koberg

Discover mind-bending ways to visualize Google Analytics data with external tools including Excel and business intelligence products. 

Leaders: Justin Cutroni, Nick Mihailovski

2:30 – 3:00 Break / HelpDesk Open
2:45 – 4:00 Tracking Beyond the Pageview
Measuring events, interaction, and other engagement 

Leader: Caleb Whitmore

Hour of Power
Advanced analysis techniques, tips, tricks traps and tools 

Leaders: Alex Langshur, Dave Booth

API Advanced + Q&A
Discuss advanced API development, apps, and Q&A with API developers 

Leaders: Dave EckmanNick Mihailovski

More Than the Clickstream
Google Analytics is awesome, but let’s face it – GA doesn’t do everything. This session will delve into tools that complement clickstream data provided by Google Analytics. 

Leaders: Corey Koberg, John Hossack

4:00 – 4:15 Break
4:15 – 5:00 GA Team Q&A and Closing Remarks
5:00 – 7:00 Evening Reception / HelpDesk Open

Friday, March 18th – Google Analytics Training Workshops

The second day of GAUGE features three Google Analytics training workshops.  Attendees can choose from one of the available workshops to deepen their expertise with Google Analytics.

Google Analytics Fundamentals Advanced Analysis Advanced Implementation

This workshop will focus on Google Analytics fundamentals: a general overview of how GA works, what reports are available, how to use the various features of the reporting interface, campaign tracking fundamentals, and basic account administration.

This workshop is aimed at web analysts.  The course will dig into using the GA reporting interface to conduct in-depth analysis of data, mining for those “golden insights” that rest beneath the surface of top-line analytics data.

Expect to learn advanced techniques and tricks for visitor, campaign, content, behavioral, goal, conversion, and e-commerce analysis.

Data is only as good as the implementation the produces it.  This workshop is designed to educate those responsible for leading and/or executing Google Analytics implementation.

Technical knowledge is required!

We’ll delve into the inner parts of how the Google Analytics JavaScript and cookies work and how to plan and execute effective implementations in basic to the most challenging of website environments.

Workshop Leaders:

Workshop Leader:

Workshop Leader:

Workshop Schedules

  • 8:30 – registration open, continental breakfast provided
  • 9:00 - workshops begin
  • 10:30 - morning coffee break
  • 12:30 - lunch is served
  • 2:30 - afternoon coffee break
  • 4:00 - workshops end

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