Agenda at-a-glance

GAUGE is a two-day event, featuring a Google Analytics User Conference on the first day and Google Analytics Training Workshops on the second day. Attendees can choose one day or the other, or may attend both days at a discounted rate.

Monday, October 17th – Google Analytics User Conference

The User Conference day of GAUGE is designed to provide a one-of-a-kind practical, event that connects people who love Google Analytics. The day is filled with ample time for attendees to network as well as choose from a dozen sessions on various Google Analytics topics. Additionally, GAUGE features an Analytics Help desk area that will provide kiosks staffed with Google Analytics experts to answer GA questions and help attendees take action on what they’re learning.

8:00 Registration opens, Continental breakfast provided
9:00 – 9:10 Welcome & Opening Remarks – Caleb Whitmore
9:10 – 9:50 Keynote Address: Mythbusting Google Analytics -
Stéphane Hamel
9:50 – 10:15 Break / Vendor Tables / Help Desk Open
Sessions Begin Business & Strategy Analysis & Optimization Technical Topics
10:15 – 11:30 Planning for Success Principles and process for creating a strategy and plan that will lead to success with Google Analytics.

Alex Langshur
Caleb Whitmore

Loving the New Version of GA
Attend this session and increase your love for this next generation of GA. Hear from expert users and GA developers about what makes this evolution so important and valuable.

Justin Cutroni
Phil Mui

Troubleshooting Tips Tools and tactics to identify and solve common implementation problems with Google Analytics.

Stéphane Hamel

11:30 – 12:15 What’s New With Google Analytics – Phil MuiBe among the first to hear from the Analytics team at Google at GAUGE in NYC. We will again be featuring a session with members from the Google Analytics team, providing a unique opportunity to hear about what’s new with Google Analytics right from the source as well as ask the team questions about the product. You may recall Google announced and gave early preview access to their New Version of GA at the GAUGE in San Francisco – while we can’t promise any specifics or big announcements this time we’re hopeful that this special session will surprise!
12:15 – 1:15 Lunch – Networking round-tables / Help Desk open
1:15 – 2:30 Evangelizing GA Effective methods for raising awareness, conducting training, and getting people onboard with the Web Analytics program inside your company.

Justin Cutroni

Using New Features Discover the many features in GA v5 that weren’t available in the old version and learn how to leverage them to create greater value from Google Analytics.

Caleb Whitmore

Custom Variable Madness Techniques for using this powerful feature to better understand and segment visitor behavior and value.

Corey Koberg

2:30 – 3:00 Break / Vendor Tables / Help Desk Open
3:00 – 4:00 Beyond Google Analytics Looking beyond Google Analytics – learn about other “tools in the toolbox” used by a cadre of veteran GA experts that complement, extend and otherwise further your Google based Web Analytics efforts.

Corey Koberg
Feras Alhlou
Caleb Whitmore

Don’t Make Me Puke Master Custom Reports and Dashboards in the new version and never puke data again.

Justin Cutroni

API Development Forum Calling all developers! Learn about the API and how it works from the “godfather” of the API, Nick Mihailovski and discover practical steps to successfully building your API based application.

Nick Mihailovsky
Sam Briesemeister
Yahel Carmon

4:00 – 4:15 Break / Vendor Tables
4:15 – 5:00 Q&A with Google Analytics team / Closing Remarks
5:00 – 7:00 Evening Reception / Help Desk Open

Tuesday, October 18th – Google Analytics Training Day

The second day of GAUGE features three Google Analytics training workshop tracks. Attendees can choose to attend the same track all day or jump between modules in different tracks (though we recommend sticking to the fundamentals track for new GA users).

8:00 – 9:00 Registration opens, Continental breakfast provided
9:00 – 9:50 Keynote Address: Web Analytics: “Data to Decisions™” – Piyanka JainIn this keynote you’ll discover how leading organizations are successfully overcoming the challenges with turning the mountains of data Google Analytics can deliver into valuable decisions that drive positive business results. The keynote will reveal a framework that can be applied within your organization.
9:50 – 10:15 Break / Vendor Tables / Help Desk Open
Sessions Begin GA Fundamentals Training Analyst Training Developer Training
If you’re new to GA – go to this track! This workshop track will focus on Google Analytics fundamentals: a general overview of how GA works, what reports are available, how to use the various features of the reporting interface, campaign tracking fundamentals, and basic account administration.

Track Leader:
Feras Alhlou

This workshop is aimed at web analysts. The course will dig into using the GA reporting interface to conduct in-depth analysis of data, mining for those “golden insights” that rest beneath the surface of top-line analytics data. Track Leader: Corey Koberg Data is only as good as the implementation the produces it. This workshop is designed to educate those responsible for leading and/or executing Google Analytics implementations.
Technical knowledge is required!Track Leader: Caleb Whitmore
10:15 – 11:15 Module 1: Getting Started with Google Analytics If you’re new to Google Analytics then this workshop track is for you! In this first session learn where to start with GA, how it works, and what to avoid on your way to success.

Trainer:
Alex Langshur

Module 1: Social Media Analysis How do you measure social? This module will answer just that question and more: from measuring the traffic and conversions your social media efforts generate to understanding how your users interact with social elements on your website using Google Analytics.

Trainer:
Corey Koberg

Module 1: How GA Works Breaking down the tracking code (GATC) JavaScript, cookies, tracking hits, and more.

Trainer:
Yahel Carmon

11:15 – 12:15 Module 2: Get Cozy with Google Analytics Understanding the Google Analytics user interface – learn the basics of what reports are available, how to access them, and what they can tell you.

Trainer:
Alex Langshur

Module 2: Segmentation IS Sexy Segmentation is a big word, perhaps intimidating, but it IS the most important aspect of analyzing data. Learn how to effectively use in-report segmentation drill-downs and GA’s powerful Advanced Segmentation tool from the experts.

Trainer:
Nick Iyengar

Module 2: Extending Data Collection Review details of the ever-growing GA data model and how to collect various types of data into it: Event Tracking, Site-Speed, Social Tracking, Custom Variables and more.

Trainer:
Justin Cutroni

12:15 – 1:15 Lunch – Networking round-tables / Help Desk open
1:15 – 2:15 Module 3: Accounts, Profiles & Filters Discover expert tips for effective profile setup, configuration, filtering and more that will get your GA running in top-notch shape.

Trainer:
Nick Iyengar

Module 3: Content Analysis & Optimization Learn GA’s features for analyzing and understanding user experience on your site and the content they interact with. Covers content grouping landing/exit point measurement, navigation path analysis, and user insight through on-site search tracking.

Trainer:
Alex Langshur

Module 3: E-commerce Integration Understand the ins and outs of tracking e-commerce sites with Google Analytics.

Trainer:
Yahel Carmon

2:15 – 2:30 Coffee Break / Vendor Tables
2:30 – 3:30 Module 4: Going for the Goal Everything you ever wanted, and needed, to know about setting up and using Goals, one of the most important features in Google Analytics.

Trainer:
Feras Alhlou

Module 4: Multi-Channel & Attribution Analysis Conversions may not come from where you think, but after attending this module you’ll understand how you can use Google Analytics to see across multiple marketing channels and attribute conversions to the way real people use your website and respond to your marketing.

Trainer:
Justin Cutroni

Module 4: Cross-Domain, Multi-Site, & Rollup Learn how to properly implement Google Analytics on sites with sub-domains, tracking across 3rd party domains, implement multi-site roll-up tracking and more.

Trainer:
Caleb Whitmore

3:30 – 4:00 Break / Vendor Tables / Help Desk Open
4:00 – 5:00 Module 5: Campaign Tracking Fundamentals Discover how to measure all your marketing efforts – email, banners, Bing search, even offline campaigns with Google Analytics.

Trainer:
Feras Alhlou

Module 5: Search Marketing Optimization Become the guru of Search Marketing optimization at your company. Learn how to use new features like Keyword Clouds to visualize keyword effectiveness and understand the myriad of ways to dig beneath the surface of organic and paid search efforts to drive greater long-term value from this important marketing channel.

Trainer:
Nick Iyengar

Module 5: Going Mobile As mobile site and app usage grows, so does the importance of measuring them! Learn how to implement GA’s mobile SDK’s and site tracking features.

Trainers:
Yahel Carmon
Nick Mihailovski

5:00 – 6:00 Closing Q&A Round-TablesTeam up with others from the day for wrap-up discussions about what you’ve learned and grab a speaker to ask that last burning question!

Learning Topics at GAUGE

Throughout GAUGE, attendees will have the opportunity to deepen their knowledge in the following topical areas.

  • Setup & Implementation
    • Account structure, users & profile setup best practices
    • Tagging basics and best practices
    • Dealing with sub-domains and cross-domain tracking
    • E-commerce integration
    • Event Tracking
    • Custom Variables
  • Strategy and Team
    • Developing your strategy
    • Winning support internally
    • Team training and development
  • Apps & API
    • Application Showcase
    • Getting started with API Development
    • API-based analysis tools
  • Search & Social
    • AdWords and other Paid Search
    • Organic Search Analysis & Optimization
    • Social Media Tracking & Optimization
  • Marketing Analysis
    • Custom Campaign tagging & analysis
    • Multi-channel attribution, analysis & optimization
  • Segmentation
    • Custom Variables
    • Advanced Segments
    • Drilldown analysis
  • Content Analysis
    • Content usage and value analysis – $/index
    • Event Tracking
    • Site Search
  • Essentials
    • Go for the Goal – principles, best practices, and how to’s for setting up and using Goals in GA
    • Mastering filters & profiles
  • Panels
    • Meet the Googlers
    • Ask a partner/app developer
    • In-house team leaders
 

One Response to Agenda

  1. [...] 5 di GA, e fu un discreto botto Questa volta non mi aspetto di nuovo fuochi d’artificio, ma il programma è sicuramente interessante, ed è suddiviso in aree tematiche (business / analysis / technical) in [...]

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