Agenda at-a-glance

Wednesday, October 3rd – Google Analytics Training Day (Day 1)

GAUGE is a two-day event, featuring a Google Analytics Training Workshop on the first day and a Google Analytics User Conference on the second day. Attendees can choose one day or the other, or may attend both days at a discounted rate.

The second day of GAUGE features three Google Analytics training workshop tracks. Attendees can choose to attend the same track all day or jump between modules in different tracks (though we recommend sticking to the fundamentals track for new GA users).

8:00 – 9:00	Registration & Meet n' Greet
9:00 – 9:15	Welcome & Introduction – Caleb Whitmore
9:15 – 10:00	Keynote: The Art of Storytelling Jason L. Baptiste, CEO & Co-Founder, Onswipe
10:00 – 10:15	BREAK / VENDOR TABLES / HELP DESK OPEN
	GA Fundamentals Training	Analyst Training	Developer Training
10:15 – 11:15	Training Session 1: Fundamentals of Google Analytics Alex Langshur, Cardinal Path	Training Session 1: Untangling the Mysteries of Attribution Modeling and Multi-Channel Funnels Melaine Fuentes, Cardinal Path	Training Session 1: New Application Tracking Jerry Hong, Google
11:15 –12:15	Training Session 2: Setting Up Goals in GA Dorcas Alexander, LunaMetrics	Training Session 2: Analyze the Flow of Your Customers Jerry Hong, Google	Training Session 2: Tracking Implementation & Advanced Troubleshooting Joanna Kim, Google & Tiffany Kuo, Google
12:15- 1:15	Lunch: Networking Round Tables / Help Desk Open / Vendor Tables
1:15- 2:00	The Gospel of Google Analytics Caleb Whitmore, Analytics Pros
	GA Fundamentals Training	Analyst Training	Developer Training
2:00 – 3:00	Training Session 3: Channel Attribution – It's a Team Sport Feras Alhlou, E-Nor	Training Session 3: Taming the Content Beast with Data Amanda Bernard, ISITE Design & Jeff Cram, ISITE Design	Training Session 3: Integrating Google Analytics with Internal & 3rd Party Data Sources Amit Varshneya, Demandbase & Caleb Whitmore, Analytics Pros
3:00 – 3:30	BREAK / VENDOR TABLES / HELP DESK OPEN
	GA Fundamentals Training	Analyst Training	Developer Training
3:30 – 4:30	Training Session 4: Content Analysis – Five Powerful Techniques Feras Alhlou, E-Nor Charles Farina, E-Nor	Training Session 4: Improving Search Optimization with Google Analytics Jackson Lo, Cardinal Path	Training Session 4: WebSite Optimization. Always Be Testing: How to lift your business by testing with Google Content Experiments Ryan Summers, ISITE Design
4:30 – 5:30	Product Q&A with Google Analytics Team Google Team
5:30 – 8:00	GAUGE Hacknight: Reception & GA Application Showcase

Day 2, Thursday, October 4, 2012 – Google Analytics User Conference (Day 2)

The User Conference day of GAUGE is designed to provide a one-of-a-kind practical event that connects people who love Google Analytics. The day is filled with ample time for attendees to network, as well as choose from a dozen sessions on various Google Analytics topics. Additionally, GAUGE features an Analytics Help desk area that will provide kiosks staffed with Google Analytics experts to answer GA questions and help attendees take action on what they're learning.


8:00 – 8:45	Registration & Meet n' Greet
8:45 – 9:00	Welcome & Introduction: Caleb Whitmore, Analytics Pros
9:00 – 9:45	Keynote: Seeing the forest AND the trees: How NPR can see detail behavior data at massive scale to drive unprecedented insight Alex Langshur, Cardinal Path Steve Mulder, National Public Radio (NPR)
9:45 – 10:30	State of GA Justin Cutroni
10:30 – 11:00	BREAK / VENDOR TABLES / HELP DESK OPEN
Sessions Begin	Business & Strategy	Analysis & Optimization	Mobile & Social
11:00 – 11:45	Breakout Session 1: Analytics Success Alex Langshur, Cardinal Path	Breakout Session 1: Loving the New Version of GA Rachael Gerson, SEER Interactive	Breakout Session 1: Tracking in a Touch-Based World EJ Kalafarski, Onswipe & Caleb Whitmore, Analytics Pros
11:45 – 1:00	Lunch: Networking Round Tables / Help Desk Open / Vendor Tables
1:00 – 1:45	Tag Management Panel Caleb Whitmore, Analytics Pros & Jared Vestal, BrightTag & Jeremy Bieger, UberTags Moderated by Justin Cutroni
1:45 – 2:15	Sponsor Presentations Ross Perez, Tableau Software
	Business & Strategy	Analysis & Optimization	Mobile & Social
2:15 – 3:15	Breakout Session 2: Client vs. Consultant: Avoiding the GA Failure Trap Robbin Steif, LunaMetrics	Breakout Session 2: Making Data Beautiful Wade Tibke, Tableau Software & Caleb Whitmore, Analytics Pros	Breakout Session 2: Drilling Into Social with Google Analytics Jackson Lo, Cardinal Path
3:15 – 4:15	Breakout Session 3: International Panel: Google Analytics, Cookies and Privacy Zoltán "Zoli" Bánóczy & Phil Pearce & Timo Aden Moderated by Caleb Whitmore	Breakout Session 3: Secrets of the Custom Variable Ninjas Melaine Fuentes, Cardinal Path	Breakout Session 3: Mobile Analytics Shoot-Out: New Google Analytics for Mobile SDK Hits the Streets: Ryan Summers, ISITE Design
4:15 – 4:45	BREAK / VENDOR TABLES / HELP DESK OPEN
4:45 – 5:30	Closing Remarks / Q&A