Agenda at-a-glance

Wednesday, October 3rd – Google Analytics Training Day (Day 1)

GAUGE is a two-day event, featuring a Google Analytics Training Workshop on the first day and a Google Analytics User Conference on the second day. Attendees can choose one day or the other, or may attend both days at a discounted rate.

The second day of GAUGE features three Google Analytics training workshop tracks. Attendees can choose to attend the same track all day or jump between modules in different tracks (though we recommend sticking to the fundamentals track for new GA users).


8:00 – 9:00 Registration & Meet n' Greet
9:00 – 9:15 Welcome & Introduction – Caleb Whitmore
9:15 – 10:00 Keynote: The Art of Storytelling
Jason L. Baptiste, CEO & Co-Founder, Onswipe
  GA Fundamentals Training Analyst Training Developer Training
10:15 – 11:15 Training Session 1:
Fundamentals of Google Analytics

Alex Langshur, Cardinal Path
Training Session 1:
Untangling the Mysteries of Attribution Modeling and Multi-Channel Funnels

Melaine Fuentes, Cardinal Path
Training Session 1:
New Application Tracking

Jerry Hong, Google
11:15 –12:15 Training Session 2: Setting Up Goals in GA
Dorcas Alexander, LunaMetrics
Training Session 2:
Analyze the Flow of Your Customers

Jerry Hong, Google
Training Session 2: Tracking Implementation & Advanced Troubleshooting
Joanna Kim, Google & Tiffany Kuo, Google
12:15- 1:15 Lunch: Networking Round Tables / Help Desk Open / Vendor Tables
1:15- 2:00 The Gospel of Google Analytics
Caleb Whitmore, Analytics Pros
  GA Fundamentals Training Analyst Training Developer Training
2:00 – 3:00 Training Session 3:
Channel Attribution – It's a Team Sport

Feras Alhlou, E-Nor
Training Session 3:
Taming the Content Beast with Data

Amanda Bernard, ISITE Design & Jeff Cram, ISITE Design
Training Session 3: Integrating Google Analytics with Internal & 3rd Party Data Sources
Amit Varshneya, Demandbase & Caleb Whitmore, Analytics Pros
  GA Fundamentals Training Analyst Training Developer Training
3:30 – 4:30 Training Session 4: Content Analysis – Five Powerful Techniques
Feras Alhlou, E-Nor
Charles Farina, E-Nor
Training Session 4:
Improving Search Optimization with Google Analytics

Jackson Lo, Cardinal Path
Training Session 4: WebSite Optimization.
Always Be Testing: How to lift your business by testing with Google Content Experiments

Ryan Summers, ISITE Design
4:30 – 5:30 Product Q&A with Google Analytics Team
Google Team
5:30 – 8:00 GAUGE Hacknight: Reception & GA Application Showcase

Day 2, Thursday, October 4, 2012 – Google Analytics User Conference (Day 2)


The User Conference day of GAUGE is designed to provide a one-of-a-kind practical event that connects people who love Google Analytics. The day is filled with ample time for attendees to network, as well as choose from a dozen sessions on various Google Analytics topics. Additionally, GAUGE features an Analytics Help desk area that will provide kiosks staffed with Google Analytics experts to answer GA questions and help attendees take action on what they're learning.

8:00 – 8:45 Registration & Meet n' Greet
8:45 – 9:00 Welcome & Introduction:
Caleb Whitmore, Analytics Pros
9:00 – 9:45 Keynote:
Seeing the forest AND the trees:
How NPR can see detail behavior data at massive scale to drive unprecedented insight

Alex Langshur, Cardinal Path
Steve Mulder, National Public Radio (NPR)
9:45 – 10:30 State of GA
Justin Cutroni
Sessions Begin Business & Strategy Analysis & Optimization Mobile & Social
11:00 – 11:45 Breakout Session 1:
Analytics Success

Alex Langshur, Cardinal Path
Breakout Session 1:
Loving the New Version of GA

Rachael Gerson, SEER Interactive
Breakout Session 1:
Tracking in a Touch-Based World

EJ Kalafarski, Onswipe & Caleb Whitmore, Analytics Pros



11:45 – 1:00 Lunch: Networking Round Tables / Help Desk Open / Vendor Tables
1:00 – 1:45 Tag Management Panel
Caleb Whitmore, Analytics Pros & Jared Vestal, BrightTag & Jeremy Bieger, UberTags
Moderated by Justin Cutroni
1:45 – 2:15 Sponsor Presentations

Ross Perez, Tableau Software
  Business & Strategy Analysis & Optimization Mobile & Social
2:15 – 3:15 Breakout Session 2: Client vs. Consultant: Avoiding the GA Failure Trap
Robbin Steif, LunaMetrics
Breakout Session 2: Making Data Beautiful

Wade Tibke, Tableau Software & Caleb Whitmore, Analytics Pros

Breakout Session 2: Drilling Into Social with Google Analytics
Jackson Lo, Cardinal Path
3:15 – 4:15 Breakout Session 3:
International Panel:
Google Analytics, Cookies and Privacy

Zoltán "Zoli" Bánóczy & Phil Pearce & Timo Aden
Moderated by Caleb Whitmore
Breakout Session 3: Secrets of the Custom Variable Ninjas
Melaine Fuentes, Cardinal Path



Breakout Session 3: Mobile Analytics Shoot-Out: New Google Analytics for Mobile SDK Hits the Streets:
Ryan Summers, ISITE Design
4:45 – 5:30 Closing Remarks / Q&A

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